About


General Design Co. is a brand strategy studio built on creative reciprocity, thoughtful iteration, and the orchestration of profound customer connections.

The Team


We are individuals with diverse interests and perspectives who share one common goal: create remarkable experiences with remarkable people.

SOUNG WISER
principal/creative director

MATT BATISTA
client services director

MELANIE HARKER
account manager

LILLIAN LING
art director

IOANA BALASA
senior designer

Lissy Essmann
junior designer

Services


Working hand in hand with clients to illuminate powerful ideas, we develop insight-driven brands that translate across touchpoints and mediums.

BRAND STRATEGY

  • Brand Foundation
  • Brand Architecture
  • Key Messaging

  • Target Audience Review
  • Competitive Landscapes
  • Problem Solving Workshops


BRAND ECOSYSTEM

  • Naming & Verbal Identity
  • Logo & Visual Identity
  • Branded Environments (Interior/Exterior)

  • Websites
  • Marketing Collateral
  • Packaging Design


BRAND EXPERIENCE

  • Signage/Wayfinding
  • Merchandise
  • Staff Apparel
  • Social Media Strategy

  • Social Media Content
  • Illustration
  • Photography
  • Animation

Recognition


Select Awards/publications

  • Advertising Club of Metropolitan Washington
  • American Institute of Graphic Arts / AIGA 365
  • American Institute of Graphic Arts / AIGA 50 Biennial Show
  • American Advertising Federation
  • Art Directors Club of Metropolitan Washington
  • Communication Arts

  • Graphis Branding
  • Graphis Logo Design
  • Graphis Design Annual
  • HOW International Design
  • HOW Self-Promotion Design
  • Logo Lounge
  • Logo Lounge Master Library
  • Print Creativity + Commerce
  • Print Regional Design


New Business


We are a brand strategy studio working with clients who are committed to the quality of their products, the caliber of their services, and the integrity of their causes. Let’s do meaningful work together.

New Talent


It’s a rare opportunity to have an open position, but we enjoy cultivating a network of talented designers, web developers, copywriters, social media specialists, photographers, illustrators, animators, interior designers, etc. Drop us a line.