About
General Design Co. is a branding and creative services studio. We practice design over decoration, mutual respect, and honest dialogue.
The Team
We are individuals with diverse interests and perspectives who share one common goal: create remarkable work with remarkable people.
SOUNG WISER
principal/creative director
MATT BATISTA
client services director
IOANA BALASA
senior designer
MICHAEL McDERMOTT
designer
Services
We believe in the combined power of creativity + service. Our creative is driven by reason and refined by intuition. Our service is inspired by hospitality and influenced by empathy. In the end, the outcome is just as meaningful as the experience.
branding
- Strategy / Concept Development
- Naming
- Logo / Visual Identity
- Signage / Wayfinding
- Interior / Experiential Details
- Uniform / Apparel
CREATIVE SERVICES
- Art Direction
- Advertising
- Environmental Graphics
- Packaging Design
- Illustration / Photography
- Annual Reports (print & digital)
- Book Design / Publications
- Websites
- Social Media Strategy / Content
Kudos
We are proud that our work has been recognized and published by some of the design industry’s most respected organizations:
Select Awards
- Advertising Club of Metropolitan Washington
- American Institute of Graphic Arts / AIGA 365
- American Institute of Graphic Arts / AIGA 50 Biennial Show
- American Advertising Federation
- Art Directors Club of Metropolitan Washington
- Graphis Branding
- Graphis Logo Design
- Graphis Design Annual
In Print
- Communication Arts Design Annual
- Food & Wine
- HOW International Design Annual
- HOW Self-Promotion Design Annual
- Logo Lounge
- Logo Lounge Master Library
- Print Creativity + Commerce
- Print Regional Design Annual
On The Web
- AIGA Eye on Design
- Awwwards
- Elle Decor Blog
- Food & Wine Blog
- HOW Design Website
- I Heart Logos
- Under Consideration: Art of the Menu
- Washington City Paper | Young & Hungry