General Design Co. studio

About


General Design Co. is a branding and creative services studio that believes strategy and design are fundamental business tools: for profit and for social change. We believe in clever ideas, thoughtful execution, and people who genuinely care about what they do and how they do it. Our work is rooted in a few simple principles: design over decoration, mutual respect, honest dialogue, and an open mind.

The Team


We are individuals with diverse interests and perspectives who share one common goal: create remarkable work with remarkable people.

SOUNG WISER
principal/creative director

MATT BATISTA
client services director

CAROLINE BRICKELL
art director

PATRICK McNABOLA
accounts manager

MICHAEL McDERMOTT
designer

IOANA BALASA
designer

ANNIE ROSELLO
copywriter

Services


We believe in the combined power of creativity + service. Our creative is driven by reason and refined by intuition. Our service is inspired by hospitality and influenced by empathy. In the end, the outcome is just as meaningful as the experience.

branding

  • Strategy / Concept Development
  • Naming
  • Logo / Visual Identity

  • Signage / Wayfinding
  • Interior / Experiential Details
  • Uniform / Apparel


CREATIVE SERVICES

  • Art Direction
  • Advertising
  • Environmental Graphics
  • Packaging Design
  • Illustration / Photography

  • Annual Reports (print & digital)
  • Book Design / Publications
  • Websites
  • Social Media Strategy / Content

Kudos


We are proud that our work has been recognized and published by some of the design industry’s most respected organizations:

Select Awards

  • Advertising Club of Metropolitan Washington
  • American Institute of Graphic Arts / AIGA 365
  • American Institute of Graphic Arts / AIGA 50 Biennial Show

  • American Advertising Federation
  • Art Directors Club of Metropolitan Washington
  • Graphis Branding
  • Graphis Logo Design
  • Graphis Design Annual


In Print

  • Communication Arts Design Annual
  • Food & Wine
  • HOW International Design Annual
  • HOW Self-Promotion Design Annual

  • Logo Lounge
  • Logo Lounge Master Library
  • Print Creativity + Commerce
  • Print Regional Design Annual


On The Web

  • AIGA Eye on Design
  • Awwwards
  • Elle Decor Blog
  • Food & Wine Blog

  • HOW Design Website
  • I Heart Logos
  • Under Consideration: Art of the Menu
  • Washington City Paper | Young & Hungry